Curaçao-licensed online operator BetWinner has secured a deal to promote its brand on ESPN Brasil’s flagship SportsCenter programme.
The four-month partnership will see BetWinner’s imagery and QR code appear on the national and international sports highlights show.
Gustavo Hiroshi, country manager for Brazil r at Betwinner, said the deal shows how it has significantly increased its footprint in Brazil.
“We are very pleased to close an agreement with ESPN channels,” Hiroshi said. “That our brand will appear in the Sportscenter programs for a period of four months and is a reflection of our growth in Brazil.
He added that this ongoing focus on Brazil will also see the operator hire more staff to deal with the country.
“This will also be reflected in future hiring in the area of human resources to operate in the country,” Hiroshi said.
João Vaz, Director of Public Relations at Betwinner added that the operator was looking forward to announcing further partnerships in the near future.
“Our desire is to bring entertainment to people through sport and this partnership represents Betwinner very well, as the SportsCenter dialogues with lovers of various sports,” Vaz said. “It is only the beginning of several initiatives and partnerships that we are planning for the Brazilian market.
“This is all only possible thanks to the support that we have received from our Brazilian customer base.”
Sports betting is not yet regulated in Brazil, but the country has worked to create a framework for the vertical since 2018, when then-president Michel Temer ratified legislation that paved the way for the country’s National Congress to implement regulations.
The country has launched three consultations on the matter, the first of which was launched on 30 July, attracting 1,849 submissions. A second, which ran until 27 September, attracted 2,644 comments. The third consultation was launched in February 2020. While the process of launching regulated sports betting has faced delays, the impact of Covid-19 helped spur action, with betting included in a plan to raise BRL37.03bn to help the country recover. In August, President Jair Bolsonaro signed a decree formally adding sports betting to the country’s Investment Partnership Program (PPI) portfolio and national privatisation programme and appointing managers for the sportsbook licensing process.