International QSR brand, KFC by Americana Group, has popped on the roads of The Emirates to promote its family bucket on roads, making the billboards passenger drool over while passing by the tempting campaign, only three months after its last outdoor activity.
The visuals tempt with the large bucket’s components displayed on a wooden table, showing off the crispy chicken pieces with a large French fries, two sodas, a dipping sauce and a coleslaw salad on the side. While the ad copy is daring, bold, and simple, stating “الباكت لنا. ناكله على طريقتنا” which localizes to “Our bucket, our rules”. Other visuals display the “Double Bucket” and “Super Dinner” to help you have as many options as you desire.
The OOH campaign emerged in the fourth week of November on uni-poles in Al Khail St., Dubai by Primezone, and Al Ittihad St., Sharjah, while the lampposts were spotted in Hessa St., King Salman bin Abdulaziz Al Saud St., and Sheikh Zayed Road. Later on, the campaign expanded to add more locations in the first week of December, surfacing on a uni-pole in Sheikh Mohammed bin Zayed Road by Arabian Outdoor and a hoarding in Sheikh Zayed Road, Dubai, United Arab Emirates.