The exclusive distributor of Citroën in UAE, Al Rostamani Trading Company, has turned up on Dubai’s roads to introduce the new SUV cars C3 Aircross and C5 Aircross, showing up a few weeks after their OOH presence on Cairo’s billboards.
The campaign’s visuals have popped up to showcase the uniquely designed body shape of the two vehicles, accompanied by the words “Citroën SUV range. Welcome to Advanced Comfort”, highlighting the fact that Citroën Advanced Comfort feature is “Built by a century of inspiration and expertise to bring comfort to the next level”, and smartly reassuring at the bottom its all-time virtue that it is “Inspired by you” for the ultimate convenience you wish for. The campaign places clearly its showroom’s address, hotline, web address, and all its social media addresses to miss no direction for the audience to know more.
The campaign has surfaced in the first week of December, appearing on a hoarding by Phi Advertising in Sheikh Zayed Road, and a digital billboard in King Salman bin Abdulaziz Al Saud Street in Dubai.